Etaks (‘Skate’ backwards) was founded in New Zealand 1998. Sick of mainstream clothes, Etaks was born and soon leaked into the subcultures of Australasia. Skaters, surfers, musicians, snowboarders and the everyday people wanting style on their side started to don Etaks. 14 years on, the company has had a rebirth and so has the brands style. Watch us from afar, or join, as you and I become the future of Etaks.